Electronic Arts title Need for Speed has officially beaten the ‘speedometer’  by surpassing 100 million units sold to date.

The latest release in the franchise, “Need for Speed: Shift” has pushed the units sold past the 100 million mark making Need for Speed the best-selling racing brand game in the world.

This year, there are three titles being launched under the Need for Speed franchise. Need for Speed SHIFT delivers a true driver’s experience and has been heralded by press worldwide for being the most exciting and polished Need for Speed game in years. SHIFT is available on the PlayStation3 computer entertainment system, Xbox 360 video game and entertainment system, PC, and PlayStation Portable system.

Shipping in November, Need for Speed NITRO has been developed specifically for the Wii and Nintendo DS to capture the fun and exhilaration of arcade racing at 200 MPH. Need for Speed World Online for the PC is the largest open world game in the history of Need for Speed, with an extensive roster of licensed cars and game modes – all for free online. The game follows the free to play business model which generates revenue through advertising and in-game item sales. World Online will begin the beta process in Taiwan this winter and will open to players around the world in fall 2010.